Which phase should define success metrics?

• A. Project Charter.
• B. Project Intent.
• C. Deployment Plan.
• D. Post-Implementation Review.

Answer: (B)

Defining how you’ll measure success should happen when you first articulate the project’s purpose and the outcomes you’re aiming for. That’s the Project Intent phase, where the initiative’s direction is clarified, benefits are imagined, and the criteria for success are established. Setting these metrics early creates a clear yardstick for planning, scope decisions, and later evaluations, ensuring everyone is aligned on what “done” looks like.

The other options fit different stages: the Project Charter authorizes the project and outlines high-level goals, not the detailed success measures; the Deployment Plan focuses on how to release the deliverables; and the Post-Implementation Review happens after the project to assess outcomes, not to define them.